Where to Find Freelance Copywriting Jobs
Freelance copywriters are some of the highest-paid freelancers out there. Why? Because copywriting is all about writing words that effectively sell things. You’re combining a high-level writing ability with sales psychology, and writers who do this well make quite a bit of money.
I’ve loved my work as a freelance copywriter, and I was easily earning $10,000 per landing page that I was writing before I decided to pivot into the book ghostwriting world. However, if the siren song of the book world wasn’t so strong, I would have stayed in the freelance copywriting side of things because it was quite lucrative and dynamic.
If you’re looking for a freelance writing niche that’s challenging but rewarding, copywriting is for you.
So how do you find those great copywriting jobs I’ve mentioned? Let’s dive in.
4 Places to Find the Best Freelance Copywriting Jobs
During my time as a freelance copywriter, here are my top recommendations for where to find your next job:
Upwork. I’ve made over $300,000 on Upwork, and a lot of this came from copywriting jobs. Copywriters do well here, but if you’re a new freelancer expect to pay quite a bit for connects (the tokens you use to apply for jobs) and keep a weather eye out for scams — they run rampant here. Upwork also takes a commission of each job (I think it’s 10% these days?) so you’ll need to factor that in your rates as well.
My Job Board: From the Desk of Amy Suto. I run a job board over at my Substack, which also includes my best advice for how to make writing your job. Each week, I post 2 round-ups of all of the freelance writing jobs I find around the Internet — and many of these are high-paying freelance copywriting jobs! Lately I’ve found quite a few freelance copywriting jobs that pay over $100 per hour, so there’s a lot of good stuff. I set aside time each week to collate all of the best listings for you so you don’t have to go hunt them down, saving you time and getting fresh opportunities in front of you weekly. I also occasionally post “featured jobs” where the clients have reached out to me directly, wanting to hire from my specific community of writers.
LinkedIn. This is another key place where copywriters find freelance work. As a heads up, I find the freshest freelance writing jobs are posted on the feed, not necessarily on the jobs pages (but sometimes there are gems there, too!) The downside of LinkedIn is that it can be a huge time suck, so if you are utilizing the platform for finding copywriting jobs, just be careful not to get lost in the rabbit hole of scrolling endlessly.
Contra. I’ve made about $25,000 on Contra, and think that it’s a solid platform for finding work, but the volume of jobs is pretty low. Unlike Upwork which has thousands of jobs updated by the minute, I’ve found that Contra is really light on jobs — and they’re often scraping LinkedIn for jobs that have already been posted for quite some time. Contra is free for its basic features, however, and they don’t take a commission like Upwork. These days you’ll have to pass a Zoom interview and potentially also join a waitlist for the platform (don’t quote me on that!) but the platform has a ton of potential for freelancers. They just need to really focus on bringing more fresh freelancing jobs to their platform to be more useful to freelancers.
Are there other places to find freelance copywriting jobs? Sure. I’ve occasionally seen some good freelance copywriting jobs posted on some other sites, but I have to say that the above places I’ve listed have some of the higher-paying jobs in this space.
How to Get Hired as a Freelance Copywriter: Attracting Great Clients
As you continue along your journey as a freelance writer, you’ll go from seeking jobs to attracting them. I cover this in my “freelancing flywheel” concept in my book Six-Figure Freelance Writer, but I’ll summarize it here.
Basically, once you’ve been a hired pen for a while, your clients will start to get really excited about your work. They’ll continue to work with you, and maybe even refer you to other companies and potential clients. Or, they’ll allow you to share some of your work as part of your portfolio, and maybe even give you a great testimonial — both of which help you land new clients.
As you keep growing your portfolio and client base, you’ll continue to get more incoming work from both referrals and from incoming leads. If you’re really building your career right, you’ll also have a growing digital footprint in the form of a Substack or website (or both!) that continues to bring clients into your universe.
So, when people ask me — “how do I get hired as a freelance copywriter?” — I tell them to invest in the long game. Honing your copywriting skills, your personal brand, and your portfolio will help a ton. The momentum continues to build on itself, but only if you’re actively seeking clients to keep your roster filled and investing in your digital presence.
Write Your Way to Your Dream Life
As I’m writing this to you, I’m living the life I’ve always dreamed of. I’ve been my own boss for years, I’ve traveled the world for four years straight, and I have the freedom to write my own novels and focus on my creative work in a way that makes me feel fulfilled.
Freelance copywriting was a key part of this “golden ticket” I crafted for myself. It was a skill that companies and individuals happily paid for, and my work helped small businesses, service providers, and other cool companies revolutionize their industries and stay in business.
That’s the magic of copywriting! Your words become meaningful, creating immense value for both yourself and your clients.
So cheers to you and your continued journey as a freelance copywriter. What a fun path you have ahead of you!
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