How to Hire a Freelance Content Writer
Content writing is everything.
It’s the oxygen of your digital presence — not just what helps people find you, but what convinces them to trust you. A well-written homepage? That’s your storefront. A sharp, story-driven newsletter? That’s your handshake. And a value-packed blog post that answers exactly what your customers are Googling at 11:42 p.m.? That’s how you close a sale without lifting a finger.
Why Smart Brands Invest in Content Writing (Instead of Just Ads)
Ad spend is a slot machine. Content is an asset.
A well-crafted article, landing page, or Substack post doesn’t disappear when the campaign ends — it compounds. One smart piece of content can bring in leads, press, and clients for years. It’s also repurposable. Website copy becomes a LinkedIn post becomes a reel becomes an email. The ROI doesn’t just add up — it multiplies.
And unlike performance ads, great content builds trust. It educates. It positions you as the expert in the room. If you want to scale your authority and your traffic at the same time, content writing isn’t optional — it’s foundational.
Q: Should I Hire a Freelance Content Writer or a Full-Time One?
A: Unless you’re running a massive content empire, freelance is the future.
Freelance content writers bring flexibility, specialization, and (bonus) tend to actually love their jobs. That means better quality, faster turnarounds, and more original work. You also get to choose based on niche — website content writer for your new brand refresh, Substack content strategist for your newsletter, or a ghostwriter for founder thought leadership.
Full-time hires can be slower, less flexible, and honestly? More expensive when you factor in overhead.
Q: What Kinds of Content Can Freelance Writers Help With?
A: Pretty much everything — but here’s a quick breakdown:
Website Content Writing: Homepage, About page, landing pages, blog posts
Newsletter Writing: Substack posts, nurture emails, product launches
Brand Storytelling: Founder’s story, origin story, narrative positioning
Product Copywriting: E-commerce descriptions, feature pages, UX microcopy
Thought Leadership: LinkedIn posts, ghostwritten bylines, keynote scripts
Know the specialty you need — and hire accordingly. If you’re looking for a website content writer, make sure they’ve got SEO (and now GEO) chops. If you’re looking for newsletters that convert, find someone who’s fluent in email strategy, not just prose.
Q: Where Do I Find High-End Freelance Writing Services Without the Agency Markup?
A: This is where most people get it wrong.
You don’t want to throw your job on a public marketplace and hope for the best. You want targeted access to professional writers who are already writing at a high level.
💡 I run a freelance writing job board where companies like yours post content writing jobs and get applications from top-tier freelance writers — without the agency markup or brand dilution.
👉 Post your job here and I’ll personally forward you great candidates within your budget who want to work with you.
Q: How Much Does a Freelance Content Writer Cost?
Here’s a general breakdown for hourly rates:
Entry-Level and Early Career Writers — $30 – $75/hour
Mid-Level Professionals — $75 – $150/hour
High-End Experts — $150 – $300/hour
Luxury Freelance Writers and Brand Strategists (like me) — $1,000/hour
Every writer prices differently — some charge per word, others per project. If you’re looking for content that converts, be ready to invest. You get what you pay for. And underpaying can cost you more in rewrites, missed opportunities, and unoptimized content.
Q: What Are Red Flags to Avoid When Hiring Content Writing Services or Freelance Content Writers?
Watch out for:
Generic writing samples (If their portfolio reads like a chatbot, run.)
No understanding of your brand voice or industry
No mention of SEO, GEO, keywords, or conversion goals
Agencies that outsource your project to five other people you’ll never meet
Your content shouldn’t be created by committee. Look for someone who gets your voice, understands your audience, and communicates clearly about process, deadlines, and deliverables.
TL;DR — Hiring a Freelance Content Writer is…
More flexible than full-time hires
Smarter (and cheaper) than most agencies
The key to long-term SEO/GEO and customer trust
A powerful tool for founders, marketers, and startups looking to grow with intention
So if you’re looking for exceptional freelance writing services or need a website content writer who knows their way around story, SEO, and strategy — you’re in the right place.
What if I Want Help Finding the Right Content Writer?
That’s what I’m here for.
You can post a job to my writing job board and I’ll share it with a highly qualified group of writers. Or, if you’re working on a higher-level storytelling project — like brand voice, a founder’s letter, or a high-stakes launch — I offer 1:1 consulting and creative direction starting at $1,000/hour.
Have questions about what kind of writer you need, or curious about working with me? Contact me below and tell me more about your project.
