I was invited to be a part of Nectafy’s roundtable discussion about AI and the future of content marketing and creation, and had a great time talking about some of the AI tools I’ve been experimenting with and my hopes and fears for the future of creation and artificial intelligence.

Overall, I think AI should be used for process, not for the content itself.

For example, I’m currently turning my blog archives into a podcast, but with the help of AI. I trained AI off of my voice and fed it my content, and it’s been making a pretty compelling podcast series (don’t forget to subscribe to hear it unfold!) but the content and ideas are all mine. AI is just helping me produce it!

When it comes to writing, good writing = good thinking, and AI can’t think for us. That’s why great writers will always be valuable: these tools are just going to help us publish and produce our work and let it reach further than it ever could before.

Enjoy!

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