The Hunger Games is set to have the highest grossing opening weekend of all time for a non-sequel movie. What makes the story work? What can we learn from this smash hit?
- Go hard or go home. In the theater, people audibly gasped when a child was slaughtered onscreen. (Especially Rue– the grown man next to me was crying when she got killed.) In an interview, the marketing team said they were careful to make sure the Hunger Games wasn’t branded as ‘that child-killing movie.’ That’s why you never actually see any footage of the games in any of the trailers, even though everyone knew what happened anyways. In the book, Suzanne Collins was ruthless with killing off characters we loved (Rue, and some other major characters later in the series) so that just when we thought we knew what would happen next, she shocked us again. Believe it or not, The Hunger Games was a risky film. But because [Read more…]