Getting the word out about your web series is an art, and there is no way I can possibly cover all the major marketing concepts in one post, but here are some major points you need to think about when marketing your web series:
- Social media — be EVERYWHERE. People are picky. Most of my peers only really use one or two social media networks frequently. If you can get your web series on ALL platforms, you’ll have a better chance at reaching your audience. Post entertaining tweets on Twitter, share behind the scenes photos on Instagram, and blog frequently on your website.
- Have a “home base” website. This is where all your episodes are posted, and links to all your social media platforms are. For us, Antidote15.com is that home base.
- Create a marketing plan AT LEAST six months before your series launch. We had a fairly solid marketing plan back in December 2013 for our May 2014 launch. We had trailer release dates, ideas for blog content, and some simple marketing campaign ideas for our Facebook. Have a plan in place and have people who can help you make it happen.
That’s enough theory — here’s what I did for my web series marketing: