Alright, I love Subway as much as the next person, but this recent clip on Hawaii Five-O is perhaps the most annoyingly blatant product placement I’ve seen on TV thus far. This one character literally spends 60 seconds ranting about how he’s trying to lose weight — by eating five subway sandwiches. Yeah. Right. That’s gonna help. Just preach to us about weight loss while downing starchy white flour and sauce-laden meat.
I know that some networks are struggling in terms of cash — most non-sitcom shows aren’t exactly budget friendly! And in order to keep a show on the air, product placement becomes a necessity.
But that doesn’t mean it can’t be done with some finesse, worked into the story via a character quirk or subtly put into the background. [Read more…]